It just keeps on coming...

Why Fast Food Greenwash?

The fast food industry at the moment given its rate of expansion, multinational supply chains and unrestricted pollution in terms of local emissions and effluents is truly in an unsustainable path.

Though efforts of going green in the corporate levels are being done, the programs could not totally address the magnitude of its impacts given its scale of operations.Worse thing however is the blatant branding that some fast foods are "environment-friendly" this is what we call Greenwash.

This is what I'm trying to stop, blowing up programs that are neither validated nor verified. I started this blog because I wanted change and change is necessary to achieve sustainable development.

http://www.mnn.com/lifestyle/health/blogs/fast-food-gets-greenwashed
It takes a lot of research to know whether some claim are validated and verified!

Why Fast Food Greenwash?

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Saturday, August 1, 2009

It just keeps on coming...

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