Thursday, September 17, 2009

McDonald’s Puts Green Design into New Restaurant

Posted on Thursday, Jul. 09, 2009
Watts are free at new McDonald's
When it opens Tuesday, the McDonald's at 1299 Kildaire Farm Road will be the country's first McDonald's with an electric vehicle charging station. The station will allow drivers of electric cars to plug them in and charge them while they eat. McDonald's is one of several chains exploring green store design. Wal-Mart and Target are revamping their stores to conserve energy. Subway has opened its first stand-alone LEED-certified restaurant in the state in Chapel Hill.

There seems to be a rush to go to the LEED-way of fast food restaurants, is it a good thing or is it greenwashing?

For me, I think this is a start, though these companies are cashing in on the fact that they are certified is questionable, the hand of PR and Marketing always does some hocus pocus per se

I am not really familiar on the LEED standard in terms of architectural planning and construction but during the operation of the proposed site, the critical measure is its actual overall resource efficiency over time compared with the existing rate of resource use in an average fast food store.

Let's not limit ourselves to the WOW factor of building us the Numbers!


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