Thursday, September 3, 2009

The Five Stages of Adopting Corporate Sustainability: Yeah Right, We're at Stage 5..woohoo!

The Five Stages of Adopting Corporate Sustainability
Posted On September 2, 2009 (8:14 am)
Adopting sustainability as a goal now will help corporations develop...
Article taken from Environmental Leader -
URL to article:

The usual Greenwashing firm couldn't care less about the stages of adopting corporate sustainability. I can truly attest to that. Most fast food firms are still stuck in compliance issues which is the core measure of feasible environmental responsibility. Its because profitability is much stronger a driver than responsibility. I think it is the stiff competition that drove most fast food environmental programs to be viewed as a marketing ploy rather than a shift in corporate paradigms. I just hope people   suggesting to the fast food industry to adopt stuff like biodegradable packaging or biodiesel development have to realize that such suggestions would just fall on deaf ears if fast food firms do not have the proper Top Management commitment, organizational infrastructure and comprehensive programs on how they will integrate such suggestions into their environmental management frameworks.

In putting pressure to the fast food, what is essential is to pressure them to change structure not adopt projects like shifting from polystyrene to paper packaging, or getting them to convert used vegetable oil into biodiesel. This will require that civil groups adopt a mindset and skill of a third party auditor make sure that what a Greenwashing firm's commitment to sustainability is indeed at the level in which it is trying to project!