Friday, August 28, 2009

Welcome to

After much thought I got myself my own custom domain. I started this blog because I wanted change and change is necessary to achieve sustainable development. The fastfood industry at the moment given its rate of expansion, multinational supply chains and unrestricted pollution in terms of local emissions and effluents is truly in an unsustainable path. Though efforts of going green in the corporate levels are being done, the programs could not totally address the magnitude of its impacts given its scale of operations. Worse thing however is the blatant branding that some fastfoods are "environment-friendly" this is what we call greenwash. This is what I'm trying to stop, blowing up programs that are not validated or verified.