Saturday, August 1, 2009

Greenwash Guide: A Reference

In my research, I found this entry from it is a summary of the Greenwash Guide. Please check out the link to access the full publication which is nicely laid-out. Below is a summary. Often, it is difficult to discern what is mere marketing scheme and what is actually factual...remember the info-commercial about Monosodium Glutatamate being good for your health? Research have already proven its ill effects on health yet giant corporations still persists on the safety of that product. Mere consumers don't have the benefit of conducting a validation of claims.